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Sizing Guide

Did you know that 70% of women in the UK wear the wrong size bra?
We all know that the most important feature of any bra is the fit, and yet many women go through life wearing the wrong back size, cup size, or both.
A poor-fitting bra will not give sufficient support, and this can lead to back, neck or shoulder pain, especially for women with a larger bust. In addition, a bra that is either too loose or too tight can cause skin chafing or irritation.

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sizing guide

The Right Size Bra

The bra should feel fairly tight and firm on the loosest hook when it is new, as the back can stretch up to 4" with washing & wear. The back of the band should also sit parallel with the front, and not ride up - if it does, it's too loose. The band should be just tight enough so that it doesn't move around on your body.
A good-fitting bra's main support comes from the back band, not the straps (which is why a well-fitting strapless bras still keeps you up!). A loose band will therefore not only reduce the bra's supportiveness, but also mean that more of the weight has to be taken by the shoulder straps, causing them to dig in.

The centre section in between the cups should be flat against the breastbone, not standing away from the body.

The breasts should not spill out or bulge from any part of the cup, including under the arm, even on a soft cup bra. Try bras under a snug top to check for any tell-tale bumps or bulges.

After prolonged wear, the bra should not be digging in, or leave any deep marks or lines on the body. If it does, it's too tight.

Most important of all, on an underwired bra, the wire should rest on your rib cage and not on the breast tissue (even at the sides), so that the area directly under the wire is hard bone, not soft tissue.

Self Measuring Guide

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